Privacy policy


The trust of our Customers is important to Ieroči Lāčplēsis KI Ltd, (hereinafter referred to as ''EC'' and/or ''We''). Our aim is to make our Customers feel secure when they disclose their personal data to us. In our day-to-day operations, we make sure that personal data is protected. EK cares about the privacy and personal data protection of its Clients and respects the Clients' right to lawful processing of personal data in accordance with Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the Regulation) and other laws and regulations in force in the Republic of Latvia, binding instructions and regulations issued by the responsible authorities in the area of privacy and data processing.

This Privacy Policy informs and explains how EK takes care of and protects the personal data of our Clients in its possession, explains how and for what purposes our Clients' data is processed, and provides information on the rights and obligations of our Clients.

We have made this Privacy Policy as simple as possible, but please first familiarise yourself with the following terms:

    Data Subject: a natural person who can be identified, directly or indirectly;
    personal data: any information directly or indirectly relating to a natural person;
    services: all types of services and goods offered and provided by the EC, whether online or face-to-face;
    processing of personal data: any operation performed on personal data, including collection, recording, input, storage, use, transfer, blocking or erasure.
    Controller: a natural or legal person, public or local authority who, alone or jointly with others, determines the purposes and means of the processing of personal data and is responsible for the processing of personal data in accordance with the Personal Data Protection Act.


Table of contents:

    Controller and contact details
    How do we obtain personal data?
    What personal data do we collect?
    For what purposes do we process personal data and what is the legal basis for the processing?
    To whom can we provide personal data?
    How long do we keep the data?
    What are the rights and obligations of the data subject?
    Where can I turn in case of questions or concerns?
    Cookie policy


    Controller and contact details

The controller of the personal data processing is Ieroči Lāčplēsis KI Ltd ( single registration No 44103099629, legal address Centrāltirgus iela 3 k-6, Riga, Latvia, LV-1050), hereinafter - EC.

The contact details of EC in matters related to the processing of personal data are: To make a request to exercise your rights, please contact :

    by electronic mail, signed by a secure electronic signature.



The Privacy Policy is applicable to all data processing, regardless of the form or medium in which our Customers submit their personal data (website , e-mail), the Privacy Policy applies to ensure the privacy and protection of personal data of: natural persons - customers, users of services, visitors and buyers of the online store EK.


    How do we obtain personal data?

We may receive personal data in a number of ways and the information we obtain about an individual depends on the content of the transaction, including the Service selected and used.

    The data subject has provided his/her personal data to the EC, i.e. when the data subject or his/her authorised person contacts and/or interacts with the EC, e.g. in the preparation and conclusion of a contract;
    applying for and using EC Services;
    subscribing to newsletters and seminars;
    requesting information or making an application for a specific question or request;
    shopping in the Online Shop.

We also obtain information in the context of any form of mutual cooperation, for example when our Customers or business partners participate in EC events, during which photographs may be taken or video images may be recorded, about which information has been provided above.


    What personal data do we collect and what are the purposes of the processing?

Depending on the service or cooperation used, we collect the following data:

    basic data or personal/client identification data: name, surname, date of birth;
    data relating to the relationship with the Customer or information arising from the services provided to the Customer: proof of purchase of goods and related transactions, delivery data, repair and related equipment data, defects, visual image, customer contact details, customer applications, customer contact details: name, telephone number, e-mail address;
    data obtained on the basis of the Customer's consent. The consent shall remain valid until it is executed or withdrawn, as the case may be, if sooner.
    photographs/photos: photographs/photos of EC events, date of photo;
    video data: video from client events, CCTV on EC sites, date of recording.


    For what purposes do we process personal data and what is the legal basis for the processing?

The EC processes personal data only for specified and necessary purposes based on certain legitimate grounds, including the legitimate interests of the EC.

Your data is processed for:

    for the provision of services and for the performance of a contract/transaction, including registration and purchases in the online shop, service requests on , EC points of sale. The purpose of the processing relates to the provision of services and the performance of concluded contracts (transactions). We carry out processing on the basis of law and contract (transaction).
    for the preparation and conclusion of a contract. The purpose of the processing concerns new customers, first-time or new services/transactions. We carry out the processing on the basis of the law and the contract (transaction).
    We transfer the personal data necessary for the performance of payments to the authorised processor PAYPAL.
    In cases of mutual communication, to provide the data subject with support and information, including for the resolution of reported issues. The purpose of the processing relates to communications between the data subject and the EC, including applications, submissions or any contact (including by post, email, website, etc.) made by the data subject. We process on the basis of law and contract (transaction), including the application, submission or question submitted.
    To prevent, control and detect criminal offences against our property (theft, vandalism, etc.) and to protect the vital interests, including health and life, of employees, customers, visitors and others. The purpose of the processing relates to the video surveillance carried out. We carry out the processing on the basis of legitimate interest.
    for marketing and communication purposes. The purpose of the processing relates to the sending of EC commercial communications, customer loyalty events, seminars, training and other specific purposes, for example if you attend an event organised by the EC during which photographs may be taken or video images may be recorded, as previously disclosed. We carry out the processing on the basis of the data subject's consent.

The EC processes Personal Data only for the processing purposes set out above. In order to protect the interests of natural persons, protects Customer Data by using modern technological capabilities, reasonably available organizational, financial and technical resources, as well as security measures. As part of these measures, we ensure an adequate level of information protection to prevent unauthorised access to personal data.


    To whom can we provide personal data?

We may share the information you provide with our business partners, service providers, in certain cases where there is a specific purpose, for example, to ensure the quality and prompt performance of contractual obligations with the Customer, we may authorise our business partners to deliver goods, process payments or provide services such as equipment maintenance and repair services, to engage business partners for marketing and sales promotion purposes, for direct marketing and in the management of sales projects.

We have the right to transfer the Customer's personal data necessary for the performance of these services to our business partners to the extent necessary for the performance of these activities. Our business partners will ensure that they comply with the requirements for the processing and protection of personal data in accordance with EC requirements and legislation and will not use personal data for purposes other than those for which we have authorised them.

In addition, we may disclose information about you:

    If required to do so by law or legal process;
    to law enforcement authorities, as well as national and local authorities, upon their request;
    where we believe that disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
    to protect property, services and legal rights;
    to comply with any applicable law.

How long do we keep data?

We keep personal data only for as long as necessary to achieve the purposes set out in this Privacy Policy, unless longer retention is required or permitted by applicable laws or regulations or as long as the data subject's consent to the processing is valid, unless there is another lawful basis for processing the data.

    What are the data subject's rights and obligations?

You have the right to request a copy of your personal data at any time, to verify the accuracy of the information stored and/or to correct or update this information. We will make every effort to provide you with appropriate access to any of your personal information that we hold within 30 days of receiving your request.

To protect your privacy and security, we will take appropriate steps to verify your identity before releasing information about the personal data you have requested. The EC will process applications from data subjects in relation to these rights free of charge. Consideration of a submission may be refused or subject to a reasonable fee if it is manifestly unfounded or excessive.

You may withdraw the consents you have given at any time. The provision or withdrawal of consents is a matter of personal choice and does not impose any additional obligations. However, if a person decides to withdraw any of the consents provided, it should be noted that the data processing related to the specific consent will no longer be provided and may no longer be available to the previous extent.

You may also opt-out of receiving commercial communications at any time by sending a request/notification to the following email address: or by using the automated opt-out option provided in the commercial communication by clicking on the unsubscribe link at the end of the relevant commercial communication (email).

The data subject is obliged to:

    provide us with information about changes to the data you have provided, as it is important to us that we have true and up-to-date information;
    provide us with additional information if necessary. In the context of communication and cooperation, we may ask you to provide additional information in order to ensure that the communication or cooperation is with a specific natural person and that the information disclosed about that person in the context of the communication and/or cooperation is disclosed only to that specific person, without prejudice to the rights of others.

As we are constantly improving and developing our activities and also improving our website, which is done with the aim of improving the quality of the services we provide, there is a possibility that we will amend and update this Privacy Policy from time to time. In such case, we will inform you and ask you to review the latest version of this Privacy Policy.


    Where can I turn in case of questions or concerns?

In the event of any questions or concerns about this Privacy Policy, the processing of personal data or your legal rights to access, delete (in certain cases) or correct your personal information, please contact us using the contact details below:

Ieroči Lāčplēsis KI Ltd.

 Address: Centrāltirgus iela 3 k-6, Riga, Latvia, LV-1050


The EC website may use cookies.

Cookies are small text files that a web browser (such as Internet Explorer, Firexox, Safari, etc.) stores on a user's terminal device (computer, mobile phone, tablet) when the user visits a website in order to identify the browser or information or settings stored in the browser. Cookies thus enable the website to store the user's individual settings, recognise them and respond accordingly, with the aim of improving the user experience.

Depending on the functions to be performed and the purpose of use, we use:

    mandatory cookies: necessary to allow the user to freely visit and browse the website and use the facilities offered by it, including obtaining information about services. These cookies identify the user's device but do not reveal the user's identity, nor do they collect or aggregate information. Without these cookies, the website will not be able to function fully, for example, to provide the information required by the user, to provide the services requested or to log in to a profile or apply for a service. These cookies are stored on the user's device until the web browser is closed.
    Functional cookies: these cookies help the website to remember the settings and choices made by the user, so that the user can use the website more easily. These cookies are stored permanently on the user's device.

The EC uses cookies to improve the user experience of the website: to ensure its functionality. The web user cannot refuse the use of mandatory and functional cookies, as without them the full use of the website is not possible.

If you have any questions about the use of cookies, you can contact us using the following contact details:

Our website may contain links to third-party websites which have their own terms of use and personal data protection policies for which the EC is not responsible.